Strategic Plan

More meetings in other areas of the state

Year One
     • Plan minimum of one full year out for Spring & Fall conferences
     •Research, identify and define quadrants

Year Two
     •Implement new training

Year Three
     •Full state implementation

Certification/Nutrition 101

Year One (work with Cynthia Loechler)
     •Obtain approval for Nutrition 101 as an equivalent course to Healthy Edge (not a replacement)
     •Educate members on Nutrition 101 Publish and disseminate fact sheet – in Fall newsletter
         •Publish and disseminate fact sheet – in Fall newsletter
     •Make Nutrition 101 available through SNA-WI

Year Two
     •Incorporate new Nutrition 101 requirements
     •Introduce as a pre or post conference session at the Annual Conference
     •Partner with allies to provide more training on Nutrition 101

Year Three
     •Maintain program

SNS Workshop

Year One
     •Research Illinois model preparation course
     •Communicate with NSFMI on development of a similar program in Wisconsin

Year Two
     •Offer SNS Workshop in conjunction with a current course or as a stand alone

Year Three
     •Maintain program

Dietetic Interns

Year One
     •Survey state to see current usage of this program

Year Two
     •Involve interns at conferences – through student rates

Year Three
     •Mimic the SNA national program at the state level.

Targeted Communication to Members

Year One
     •Develop streamlined procedure to inquire on members preferred communications
          •Verify contact information
          •Offer choice of mail, e-mail, fax and phone
          •Preferred Newsletter Format

Years Two & Three
     •Continue procedure      

Relationship Development

     •School District
          •Business Managers & Superintendents
          •Analyzing opportunities to market SNA-WI (booths, speaker presentations, member drives, etc.)
          •Taskforce Manual/Flow-Chart on need for FS staffing (Marilyn Hurt)
     •Affiliated Organizations
          •Identify partners (CMC’s & affiliates, DPI, CESA, WRA)
          •Prioritize contacts
          •Assign Board Member as communication channels for each
          •Regular communication at Board level (reports in writing)
     •Chapter Relations
          •Enhance communication
          •Provide direct links to the trainings
          •Hot topic communication
          •Get meetings on web site
          •“Meetings-in-a-box”
     •Legislative Contacts

Master Calendar

Year One
     •Develop calendar & event listing format and procedure
     •Invite posts from Industry Partners, Chapters, DPI, HE, SS, Dairy Council, all affiliates

Year Two
     •Research CEU opportunities outside of SNA-WI

Year Three
     •Become primary source to find training opportunities for WI School Nutrition Professionals

Speakers Bureau

Year One
     •Develop format, method of delivery, and procedure for a Speakers Bureau (use MN’s resource list as a research model)
     •Invite members and event presenters to participate

Year Two
     •Package as a resource for Chapter Leaders

Year Three
     •Continue procedure

Web Site

Year One
     •Redesign web site to include elements such as: Social Media, Electronic Newsletter, Hot Topics and Best Practice Forums, SNAC Bites and the Food Guide

Years Two and Three
     •Continually update and search out valuable improvements and additions.

Signed Statement of Fact Database

Year One
     •DPI audits School Districts – SD have to justify what’s on their menu at the risk of losing reimbursement. SD buys from mfgs, DPI wants proof from mfgs. Elec sheets of SSoFs.
     •Mfg name and item number, research to click – produce letter
     •Ask Industry at Annual Conference to provide these
     •Develop format and searchable method
     •Collect SSoFs from members and industry members
     •Supplementation to current CN labeling – items not currently available (“Signed Statement of Facts”)

Years Two and Three
     •Continue to enhance

Library of handouts

Year One
     •Develop permission form and obtain authorization to use speaker materials
     •Request materials from DPI (training, documents)
     •Request sample menus from members
     •Define categories for videos – invite input from Chapter Presidents

Year Two
     •Implement materials into library

Year Three
     •Continue to refine library materials
     •Identify new categories for implementation

Mentor Program

Year One
     •Jeanne Hopkins will be champion for this program assisted by Sharon Boos
     •Reintroduce program to Board of Directors
     •Research networking groups and consider Industry involvement (seek input from Industry Advisory Committee)

Year Two
     •Work with industry to coordinate these networking group.

Improve Perceived Value of Membership

Year One
     •Clearly define Image/Branding
     •Document point/dollar value of individual member benefits
     •Help members promote their SNA-WI membership to their districts
     •Alter Perception of Management companies – show value in their membership
     •Develop justification documents on membership and attendance
     •Promote these justification messages at trade show booths
     •Identify spokespersons to assist in selling memberships for members

Years Two and Three
     •Continue to act on and enhance the above items.

Professionalism

Year One          
     •Create separate tools for different levels of membership
     •Help members market themselves as professional to their districts  
           (self-op vs. under contract management)

Years Two and Three
     •Continue to assist members convey professionalism
     •Development new leaders (provide new trainings)

Membership

Years One, Two and Three
     •Consider dues increase upon each years budget development
     •Increase membership
     •Continue to participate in membership campaigns
     •Continue to offer benefit from 50% of raffle proceeds as a direct member benefit
     •Recognize Diverse Needs of Different Members
          •Contract management companies
          •Small districts who cannot travel
          •Orientation program for new members

Year One
     •Consider Honorary Membership category
     •Advocate for SNA to convert to an annual dues cycle
          •Seek input from other President-Elects in SNA
          •Propose as New Business at the Summer Board Meeting

Years Two and Three
     •Remain focused on the items above and any new initiatives that arise